Eminent Domain Kickstarter Progress

I found out about Kickstarter on July 20th, and have been suggesting that we utilize it to fund Eminent Domain (or some other game) ever since that date. As you know, we have finally started that process, and in the first few days of the Kickstarter campaign I must say that I am VERY surprised and VERY impressed by the progress so far! As I write this, we are about 3.5 days into our 30 day campaign, we've got 85 backers, and we've raised $5,745 toward our $20,000 goal! That's about 28% of the way there already!

Despite the fact that we've not done such a campaign before, and therefore didn't really know what to do or what to expect, I feel like we're doing very well. I also feel like we were a little under-prepared and could have done even better! It may be premature to call the campaign a success already, but we're doing better than I thought we would. I attribute this to a couple of factors:

* We studied previously successful Kickstarter projects and tried to learn from them.
* I crafted rewards specifically for various archetypal consumers that I expected to see.
* Michael has built a network for direct marketing, and has set up several avenues to disseminate information throughout that network.
* We are offering a product that doesn't suck!

It remains to be seen whether we reach all the way to our somewhat lofty funding goal, but I think we cobbled together a fairly strong Kickstart. I have been particularly surprised by the fact that in the first 3 days we're almost sold out of the $200 reward - the ability to name one of the technology cards in the game. I figured we would sell 2, maybe 3 of those over the course of the campaign. But it turns out we've sold 12 of the 15 available already. That means 12 people laid down $200 apiece to support our cause and the opportunity to name a card. They also get a Limited Edition copy of the game (with a special LE cover) and 3 regular copies, each with a set of exclusive Prestige Planet cards which won't be in the regular game (but might be in a future expansion). I'd be very interested to know if the people pledging that $200 amount are doing so primarily because of...

* the fact that they get to name a card,
* the fact that they get a Limited Edition copy of the game
* the fact that they get a total of 4 copies of the game

I would like to know this for the next time (if there is a next time) so I can optimize rewards better for people. I'd also like to know how many of those people would still have pledged if it were $250 instead of $200, or if they only got the LE copy and not 3 other copies of the game, etc.

I'm a little surprised that so many single copies of the game have sold rather than people finding a buddy and going in together for the $60 2-copy bundle - but not really. Many people just shop for themselves.

And finally, I'm a little surprised that we haven't seen groups of people overseas getting together for a 6-game bundle (because otherwise the stupid shipping premiums make it cost too much). but it's early yet - I wouldn't be surprised if we see some of that later in the month.

I doubt anybody will go for the $2500 reward where Mike and I fly out and host their game night, but I wanted to include that because I think it's fun to think about, for me as well as for people who read it and think "that would be cool, but I am not in a position to pay for it." I think it represents our attitude toward our customers, which is that we like them and want them to have fun, and would like to come hang out with them.

Anyway, I'm excited at the progress we've made, and I have reason to believe more orders will be forthcoming. I just hop it's enough to hit our funding goal!